Shark Tank has launched some of the most successful companies in the world. But how well do their websites perform when it comes to design, clarity, and conversion? Today, we’re ranking the websites of some of the top Shark Tank products based on how they look, how well they communicate their message, and how effectively they drive sales.
We’re Conor Zanoli and David Sassower, co-founders of Mainpixel, a website design firm that builds hundreds of websites every month. Our goal is to help you make websites that are modern, engaging, and—most importantly—convert customers.
Let’s dive into our rankings!
Scrub Daddy: A-Tier
Design:
Scrub Daddy’s website is clean, simple, and visually distinct. The brand colors match its packaging, which builds strong brand recognition. The fonts, imagery, and overall aesthetic align with their playful, friendly branding.
Clarity:
The homepage communicates the product’s purpose quickly with the tagline “Smile while you scrub.” It keeps the reading level low, making it easy to understand. However, the shop page could be better structured by categorizing products based on use cases rather than technical features.
Conversion:
Scrub Daddy encourages purchases with a free shipping banner on orders over $30. However, the checkout process could be improved by adding a Buy Now button for a quicker purchase experience.
Final Verdict: A-Tier. A strong website with minor improvements needed for shopping efficiency.
The Comfy: B-Tier
Design:
The Comfy sticks to a black-and-white theme, which aligns with their branding but lacks contrast. Key elements like the call-to-action (CTA) button blend into the background, making them easy to miss.
Clarity:
The product description is straightforward, but the website repeats key information unnecessarily, making navigation cluttered. A more focused message would improve clarity.
Conversion:
The website includes Shop Pay, making checkout easy. However, a different-colored CTA button and improved product categorization could help boost conversions.
Final Verdict: B-Tier. Solid foundation, but design and messaging improvements could increase conversions.
Tipsy Elves: C-Tier
Design:
While the site has an energetic vibe, the homepage is overwhelming, featuring multiple banners, CTAs, and menu options. This overload creates decision fatigue, making navigation confusing.
Clarity:
The homepage lacks a clear introduction. A first-time visitor might struggle to understand whether it’s a seasonal clothing brand, ski apparel company, or novelty shop without digging deeper.
Conversion:
The navigation and messaging could be streamlined to help visitors find products faster. The lack of a clear, targeted CTA hurts conversions.
Final Verdict: C-Tier. Needs a clearer brand message and a less overwhelming homepage.
Dude Wipes: S-Tier
Design:
This site is bold, cohesive, and well-branded. The black-and-white theme keeps the messaging clear, and product images stand out.
Clarity:
With a name like Dude Wipes, it’s instantly obvious what the product is. The simple, direct messaging and product images reinforce the brand’s purpose without any confusion.
Conversion:
High-quality videos showcase the product in action, increasing engagement. However, the buying process involves an extra step that could potentially slow conversions. Adding a direct checkout CTA might improve this.
Final Verdict: S-Tier. An incredibly well-designed website that nails branding and clarity.
Cousins Maine Lobster: S-Tier
Design:
Surprisingly sleek for a food business, this site maintains a clean, modern look while staying true to its brand identity. The scrolling feature adds an interactive touch.
Clarity:
Immediately, visitors understand what the company does: shipping fresh Maine lobster to your door. The homepage messaging is direct and effective.
Conversion:
A well-placed email sign-up pop-up and straightforward shopping experience make it easy to buy. While a direct-to-product landing page could reduce friction, the site is already highly optimized.
Final Verdict: S-Tier. A masterclass in clarity and branding for an e-commerce/service hybrid.
Key Takeaways for Your Business
Analyzing these Shark Tank product websites teaches valuable lessons for any business owner:
Keep it simple – Overly complex designs and messaging hurt clarity and conversions.
Match branding across platforms – Scrub Daddy’s use of consistent colors across packaging and the website strengthens brand recognition.
Optimize CTAs – Make your call-to-action buttons clear, bold, and contrasting to encourage more clicks.
Reduce friction – Every extra step in the checkout process can lower conversions. Add a “Buy Now” button where possible.
Leverage video content – If it fits your brand, high-quality videos (like Dude Wipes’ approach) can enhance user engagement.
If you’re looking to improve your business website, implementing these principles will make it easier to attract, engage, and convert visitors into customers.
Want a high-converting website for your business? Contact Main Pixel—we specialize in building modern, conversion-focused websites that drive results.