If you have a website, you probably made it to do something important, like booking calls, selling products, or getting leads. But how do you get people to take the next step? The answer is a good Call to Action (CTA).
What Makes a Great CTA?
A good CTA is easy to see, short, and tells people what to do next. Let’s look at Andy Elliott’s website to see a good example. Andy is a famous sales trainer with a big company. He uses CTAs very well:
Bright & Easy to See – His buttons use bright yellow on a black background, so they stand out right away.
Simple Words – Instead of confusing words, he uses clear CTAs like “Have Andy Reach Out to You” or “Book Andy for a Podcast.”
More than One CTA – Having several CTAs on different parts of the site increases the chance that people will take action.
How to Make Your CTAs Work Better
If you want visitors to act, make it easy for them. Here are some tips:
Use Simple Words – Don’t use confusing words like “Learn More.” Try using “Schedule a Free Consultation” or “Get Your Free Guide.”
Put CTAs in the Right Places – Place your CTA at the top right, in the middle of sections as people scroll, and again at the bottom of the page.
Show CTAs More Than Once – Putting the CTA in different spots on the site helps people notice it more.
The Big Takeaway
If people are confused, they won’t take action. Keep your CTAs clear, simple, and show them more than once on your site. Want a website that gets more action?
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